Fashion Week + Runway + Tokyo

NON TOKYO S/S 2020

DATE /               October 19, 2019

AUTHOR /          Dominique Desmarais

With designer Ayano Ichige debuting her Spring/Summer 2020 collection, the NON TOKYO brand shifted towards feminine yet edgy contrasts.

Transforming the venue into a grass-lined runway with spotlight movement, NON TOKYO’s opening pieces featured white puff-sleeves and ruffles beneath dark, red-hued lighting - definitely limiting to photographers in attendance.

Feminine detailing and flowing silhouettes were complimented by chunky heels and colourful accessories. The garments themselves, however, first showcased a more neutral colour palette, with creams, whites, camels and navies prevailing. 

The classic trench coat proved to be a favourite for this season, often paired with wide-leg pants or bouncy ruffles. As the show progressed, NON TOKYO shifted towards the inclusion of more colourful garments. Deep purples and pinks claimed their places in the collection. 

Patterns and textures also became present, aligning minimalism with personality. 

We see an evident shift from the idea of playing it safe, to the notion of embracing risk and the potential discomfort that comes with making bold fashion choices. 

Seeing that NON TOKYO is based on the “crossover” of contrast and its sense of discomfort, Ichige cleverly captured the brand’s concept within the SS20 collection and its presentation at Rakuten Fashion Week. 

The finale

To watch the NON TOKYO Spring/Summer 2020 show, click here

PHOTOGRAPHY /           Dominique Desmarais

VIDEOGRAPHY /            Dominique Desmarais

©2019 by Zurii.